SWANNDRI

Designed to keep you dry like a swan's plumage, William Broome devised the name Swanndri. Perhaps it was a particularly rainy summer at his home in Taranaki, or perhaps Broome just had the foresight to know that Kiwi weather can turn in an instant. Either way, from day one, Swanndri was designed to keep rural New Zealanders comfortable no matter what the weather threw at them: from bitterly cold and wet winter mornings to hot, harsh summer afternoons.

People often ask us why the company wasn't named after the more famous bird known for keeping water off its back. Easy decision: “Swanndri” sounds better than “Duckdri”.

Grubs

British Innovation, Global Excellence
From the north of Canada to the southern tip of New Zealand, Grubs boots are trusted worldwide.

Based in Bolton, England, we're proud to be the only British, family-owned maker of premium rubber boots. Our commitment to innovation, comfort, and quality has made us a global leader in outdoor and professional footwear.

Line 7

Master your voyage.

The ocean is our element. Here in New Zealand, we're surrounded by water, and we've shown the rest of the world we know how to enjoy it.

It's the kind of mastery that comes from hard-earned knowledge and just having the knack. A spirit of adventure and an ability to think differently. The grit to outlast and the skill to succeed. And a little good fortune never goes amiss either.

Here at Line7, we've got that in spades. We've been making outstanding all-weather gear since 1963, and fair to say we've seen some storms. At times, we've even taken on a bit of water. But through it all, we've been able to steady the ship and still come out on top.

Being named after the seventh line on a captain's hand - the length of which reflects the bearer's luck - might have helped us there. But we reckon it's about attitude as much as ability.

We reckon luck runs your way when you're willing to get out there, give things a go, and enjoy the journey.

So that's what we're here to help people do. To give them the confidence, the curiosity, and the outstanding all-weather gear to get out there and master their own voyage.

We're not just for round-the-world ocean racers or America's cup winners either. We're for everyone. From after work rum racers to weekend cruisers. From youngsters flipping optimists to their folks shivering on the shore. From farmers and fisho's to hikers and dog walkers - and everyone in between.

We're here to help you master your voyage, whatever it may be.

Considering becoming a local stockist?

Complete the Stockist Enquiry Form linked below, to share more information about yourself, and get to know what the Trilogy Agencies team are looking for.

Stockist Enquiry Form.